Seen Bright for
Worksite Wellness Management Profession
MANASQUAN, NJ -- November 14, 2007 -- The future is bright for the wellness management and
health promotion professions say those who are working in the field.
Such career assessments as more opportunities, continued growth, lots
of room for growth, increased importance in the workplace, the "sky is
the limit" and a growing profession, were among the positive and
glowing comments by managers who responded to the Workplace Wellness
Management Leadership Survey.
"The duties and responsibilities of the wellness manager will increase
as the costs of medical expenses increase," believes a utility company
"I see an increasing need and value to our profession with the
sky-rocketing healthcare costs," said a hospital lead health promotion
"Continued growth," offered a corporate manager of employee wellness.
"More internet education," said Connie Peterson, a health plan
There will be "lots of room for growth. Lots of potential to have a
real positive impact on the lives of covered employees," said the
proposal manager for a wellness company. "Responsibilities should grow;
credibility should increase; accountability will be more."
"I see the wellness management profession growing and becoming more an
integral part of the corporate world. Its benefits are so far
reaching," believes Jerilyn Jefferis, a company wellness specialist.
"With the support of managed care we have a great opportunity," offered
a health plan executive director of corporate health.
Marj McKinty, development director for a family medicine residency
program and clinic with related healthcare services for families,
forecasts "increased importance in our workplace, and increased
pressures to respond to employee needs and demands."
On Benefits of Wellness Programs
There will be an "increased focus on cost/benefit verification and a
challenge to outreach regarding the benefits of increased wellness
programming," according to Philip G. A. Leake, a hospital program
coordinator for a preventive health and wellness center.
Nancy A. Haller, manager of a state government wellness program, said
she would like to see "the health promotion manager be utilized more
with the physicians and augment health and productivity management
skills with the physician skills in better educating their clients,
more one-on-one coaching (mentoring) on specific health issues,
tracking of clients."
"The bar will be raised for requiring more specific education in
disease prevention and management and we will be expected to develop
business plans and to become profit centers," foresees a hospital
A government senior staff specialist sees "more connectivity and
sharing among peers as a way of replicating working models, etc."
"Either incredibly high times of need and acceptance or a continued
difficult road with justifying wellness programs," believes an
insurance carrier health and wellness consultant.
Wellness will continue to grow in popularity and importance, said a
hospital wellness coordinator.
"Wellness managers are going to become organizers and team creators.
They cannot do it all alone and are going to need to call on a variety
of people to help spread consistent messages to people regarding their
health and wellness," the respondent said.
to Get More People Involved
Carrie Frank, human resources coordinator with a cooperative utility,
told us she sees "more and more pressure to develop programs and
initiatives to get people involved and help them make medical
"Who knows, maybe one day, when a person is looking for a job, they
won’t only be interested in the pay and benefits but also the
wellness program," she added.
Meanwhile, in Australia the outlook is a "very rosy one as wellness as
a concept and wellness in the workplace is just now becoming a thing to
be involved in – still a long way to go, but the ball has
started to roll," reported a university wellness manager.
"This is a growing field," summed up the feelings of Judy Rasnake, a
hospital health promotions director.
The profession will face "greater demands to do more (i.e.,
programmatic initiatives) with less (i.e., funds and resources),"
according to an employee assistance director and administrator of
employee, organization and workforce enhancement with a government
Managers will have to "aggressively monitor programmatic efforts in
terms of both cost offsets and reductions, and performance outcomes
(i.e., improved wellness and health of employees)," the EAP manager
Measures, Meaningful Behavior Changes
A director of health promotion and wellness for a wellness services
company ticked off the following:
"Advances in population health management, progress in programs that
address health and productivity, better online education choices for
consumers," said a respondent from the corporate side. "More
expectation from businesses that wellness managers know more about
business, benefits, retention, etc."
- Increasing focus on outcomes measurement
- Need to go beyond just measuring participation and to
meaningful and sustainable behavior change
- Entertainment type strategies for generating
Finally, one corporate manager of health promotions responded: "Would
like to see higher salary averages across the board. Our profession
should become increasingly more important with the rise in obesity and
healthcare costs throughout the country."
The exclusive results have been compiled from the Workplace Wellness
Management Survey conducted among subscribers to Wellness Program
Management Advisor, a monthly newsletter, and Wellness Junction
A free report for human resources and wellness managers on planning
worksite wellness programs “Real-World Strategies That Can
Lead To Your Workplace Wellness Program's Success” is
available for download at: http://www.healthrespubs.com/Free18rwsrpt.htm
Program Management Advisor, 1913 Atlantic Ave., Suite
F5, Manasquan, NJ 08736; (732) 292-1100, www.wellnessjunction.com.
For Information Contact:
Robert K. Jenkins
Phone: (732) 292-1100, Ext. 12