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home / Press Room

Winning Ideas in Health Plan Wellness and Health Improvement Programs:
What’s Working Today to Achieve Member Commitment and Participation

MANASQUAN, N.J. — Free personalized online lifestyle-improvement programs, rewards for health plan members who use health management and disease management programs, online health risk assessment and reimbursement for health club membership dues, are among the wellness initiatives that health plans are offering their employees and members.
Many managed care organizations (MCOs) describe themselves as "wellness organizations" in their company literature, but until recently few MCOs had actually offered formal wellness programs to members.

The growth and market adoption of consumer-driven health plans will continue to drive health plans to develop more widespread member health improvement initiatives. In fact, some plans are developing innovative approaches.

Discover what’s working in health plan wellness and health promotion programs, award winning and unique programs, best practices, ROI, and lessons learned in this special audio conference, “Winning Ideas in Health Plan Wellness and Health Improvement Programs: What’s Working Today to Achieve Member Commitment and Participation.” The program is scheduled for Tuesday, November 15, 2005 at 1:30 - 3:00 pm ET.
http://www.healthresourcesonline.com/edu/hpw.htm

Programs discussed will include those involving physical activity, nutrition, stress management, smoking cessation, heart disease prevention, osteoporosis management and more.

The speakers are Jackie Boucher, MS, RD, BC-ADM, CDE, Manager, Phone Initiatives & Outcomes Advisor of HealthPartners; Terri Kachadurian, Manager, Worksite Health Promotion of Health Alliance Plan; and Anna Silberman, Vice President Preventative Health Services of Highmark Blue Cross Blue Shield. They will cover topics including:

  • Ways to increase participation in programs so members cannot only manage disease, but prevent it
  • How to improve the health of members at minimal cost
  • How to motivate employees to participate in worksite wellness programs
  • How plans are partnering with community organizations and hospitals to offer health programs and services that focus on wellness and health promotion
  • Health plan measures of evaluation and ROI
  • Opportunities for implementing a program to address the “gateway” behavior of physical activity
  • Programs that target “at-risk” and “high-risk” populations
  • Live question and answer session

How to Register

To register for “Winning Ideas in Health Plan Wellness and Health Improvement Programs: What’s Working Today to Achieve Member Commitment and Participation,” visit http://www.healthresourcesonline.com/edu/hpw.htm or call (800) 516-4343.

The cost of the conference is $227 per site if registered before November 9 and $277 after the early bird deadline. A CD will also be available for purchase for those unable to attend the live conference. For further details and other pricing options, visit http://www.healthresourcesonline.com/edu/hpw.htm.

Address: Health Resources Publishing, 1913 Atlantic Ave., Suite F4, Manasquan, NJ 08736; (732) 292-1100, www.healthresourcesonline.com


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