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home / Press Room

How to Successfully Market Your Women’s Healthcare Program 
and Build Community Awareness
 

MANASQUAN, N.J. — June 20, 2008 — Most Healthcare executives know that today's women make 85% of all household healthcare decisions, including choice of doctor and hospital loyalty.

Traditional healthcare marketing does NOT work for women.  Many women’s health professionals say they are challenged with finding new and creative ways to reach women with an effective, compelling message.

If issues surrounding getting women to participate and getting them excited about their health sounds familiar, you’re not alone.

Marketing plays a big part in the overall success of a program. You have to have a strategy to address competition from other hospitals, women’s health professionals have told us. One women's health marketing director said, “We need to set ourselves apart.” 

How do you get the attention of the important community leaders?

To be successful in marketing to women, healthcare organizations must know why health and wellness is important to women in their multi-dimensional roles as consumers, caregivers, career women and community leaders.  Women act on their health when there is simultaneous appeal to their hearts, minds, bodies, and spirit.

How can your organization capture the attention and gain the loyalty of women in your community?  The good news is that simple adjustments to your marketing can make a huge impact in a relatively short amount of time. 

Join Women’s Health Professional.com and three dynamic speakers for “How to Successfully Market Your Women’s Healthcare Program and Build Community Awareness,” scheduled for Thursday, July 24, 20008 from 1:30 - 3:00 pm EDT.

The speakers are: Genie James President and Founder Women Evolving, LLC Author of "Winning in the Women's Health Care Market Place," Tanya Abreu President & National Program Director Spirit of Women Hospital Network, Rebecca Von Gonten Senior Program Promotions Coordinator St. Joseph Regional Health Center.

Topics will include:

  • Market factors that are putting the spotlight on women’s health
  • Details on the rapidly changing women’s health market
  • How effectively marketing to the female healthcare consumer can grow your margin and market share
  • New marketing approaches that capture the loyalty and trust of the women
  • Marketing and communication tools needed to link women as patients and consumers
  • The “Five C’s” of marketing healthcare to women
  • Opportunities for convergence in women's healthcare marketing
  • Case Study: How grassroots promotions to women has boosted community support and loyalty for St. Joseph’s Regional Health Center
  • Live question and answer session

How to Register

To register for "How to Successfully Market Your Women’s Healthcare Program and Build Community Awareness," visit http://www.healthresourcesonline.com/edu/womenshealthcare.htm or call (800) 516-4343.

The cost of the conference is $227 per site if registered before July 18 and $277 after the early bird deadline. A CD will also be available for purchase for those unable to attend the live conference. For further details and other pricing options, visit http://www.healthresourcesonline.com/edu/womenshealthcare.htm

Address: Health Resources Publishing, 1913 Atlantic Ave., Suite F5, Manasquan, NJ 08736; (732) 292-1100, www.healthresourcesonline.com


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