Benefits Of Incentives To Motivate And
Promote A Workplace Wellness Program
have been reporting on the results of our "Workplace Wellness
Management Survey on Incentives." In previous issues of Wellness
Program Management Advisor, you have received statistics on
the numbers of organizations that have formal incentives or rewards for
participation in workplace wellness programs.
also looked at the percentages of programs that are offering cash
incentives or other types of rewards, as well as studying the use of
now have comparative data for each of three years and three years
apart. The study was conducted in 2003, then again in 2006, and again
in 2009 to help provide a basis for measuring changes in the adoption
of incentives for wellness program participation.
of the wellness professionals who participated in the survey shared
their thoughts and perspectives on incentives and the benefits and
contributions that incentives bring to the success of a program.
instance, from a hospital wellness program incentives are "great for
people who have the time to participate. They encourage people to get
off the couch and walk, ride, exercise, jazzercise, etc."
using incentives everyone wins, a corporate manager of wellness and
fitness told us, "It sometimes takes more than just self-motivation to
be successful in the program. We find that when an individual has a
goal or something driving them to succeed, they are far more likely to
continue in a program then drop out."
respondent said, "As much as an individual ‘wants to be
fit,’ or ‘wants to get fit’ THEY NEED
REWARDS along the way. In most cases ‘just hitting your
goals’ is NOT enough for most," said the director of
Rubs Off – Employees
Motivate Each Other
are enthusiastic about incentives," said a personnel management
specialist with a federal agency. "Employees go in teams and motivate
each other. They report happiness and discuss how the exercises have
reduced weight which lowered cholesterol, blood pressure and diabetic
health and wellness manager said, "I believe you have to offer some
type of incentive for participation in most programs. It is not enough
incentive that you will improve your health, most employees need some
type of tangible incentive to get them involved."
HR representative participating in the survey reported that the
response is ‘great’ to the incentives. "We offer
subsidized costs to all programs so that is a huge incentive. Also the
gym is free and is open 6 days a week from 6:00 a.m.- 10:00 p.m.
Employees are also allowed to bring in their own personal trainer to
feel they are vital to our program's success," reported Robert
Szarzynski, a county government assistant HR director.
"Workplace Wellness Management Survey" was conducted online among
wellness professionals and subscribers to Wellness Program
Management Adviser, the Wellness Junction Professional Update
and members of the Wellness Managers Professional Discussion Group, and
was compiled and analyzed by the Institute for Workplace Wellness and
Health Promotion, the research and survey arm of the Wellness
Management Information Center, publisher of Wellness Program
Institute for Workplace Wellness and Health Promotion. Copyright 2010,
Wellness Management Information Center.