HHS Announces New Tobacco Strategy and
Proposed New Warnings and Graphics for Cigarette Packs and
Department of Health and Human Services unveiled a new comprehensive
tobacco control strategy that includes proposed new bolder health
warnings on cigarette packages and advertisements. Once final, these
health warnings on cigarettes and in cigarette advertisements will be
the most significant change in more than 25 years. These actions are
part of a broader strategy that will help tobacco users quit and
prevent children from starting.
use is the leading cause of premature and preventable death in the
United States, responsible for 443,000 deaths each year. Thirty percent
of all cancer deaths are due to tobacco. Each day 1,200 lives of
current and former smokers are lost prematurely due to tobacco-related
day, almost 4,000 youth try a cigarette for the first time and 1,000
youth become regular, daily smokers," said HHS Secretary Kathleen
Sebelius. "Today marks an important milestone in protecting our
children and the health of the American public."
strategy includes a proposal issued by the Food and Drug Administration
titled Required Warnings for Cigarette Packages and Advertisements.
Specifically, the proposed rule details a requirement of the Family
Smoking Prevention and Tobacco Control Act that nine new larger and
more noticeable textual warning statements and color graphic images
depicting the negative health consequences of smoking appear on
cigarette packages and in cigarette advertisements. The public has an
opportunity to comment on 36 proposed images through Jan. 9, 2011.
June 22, 2011, FDA will select the final nine graphic and textual
warning statements after a comprehensive review of the relevant
scientific literature, the public comments, and results from an 18,000
person study. Implementation of the final rule (September 22, 2012)
will ultimately prohibit companies from manufacturing cigarettes
without new graphic health warnings on their packages for sale or
distribution in the United States. In addition, manufacturers,
importers, distributors and retailers will no longer be allowed to
advertise cigarettes without the new graphic health warnings in the
United States. By Oct. 22, 2012, manufacturers can no longer
distribute cigarettes for sale in the United States that do not display
the new graphic health warnings.
FDA takes a crucial step toward reducing the tremendous toll of illness
and death caused by tobacco use by proposing to dramatically change how
cigarette packages and advertising look in this country. When the rule
takes effect, the health consequences of smoking will be obvious every
time someone picks up a pack of cigarettes," said FDA Commissioner Dr.
Margaret A. Hamburg. "This is a concrete example of how FDA’s
new responsibilities for tobacco product regulation can benefit the
FDA action is part of a broad department-wide strategy that was
announced by Assistant Secretary for Health Howard K. Koh, M.D., MPH.
While progress has been made, smoking remains particularly high with
low-income and within certain racial/ethnic groups and in
certainpopulations, including people with mental illnesses and
substance abuse disorders. Ending the Tobacco Epidemic: A Tobacco
Control strategic Action Plan outlines specific, evidence-based actions
that will help create a society free of tobacco-related death and
are at an unprecedented time in our nation’s history to
protect the public’s health from tobacco use, the leading
cause of preventable, premature death in the United States," said Dr.
Koh. "It will take renewed commitment from every sector of society to
end the tobacco epidemic."
addition to the announcements made today, other recent tobacco control
and prevention efforts include:
Affordable Care Act is giving Americans in private and public health
plans access to recommended preventive care, like tobacco use
cessation, at no additional cost.
American Recovery and Reinvestment Act (ARRA) invested $225 million to
support local, state and national efforts to promote comprehensive
tobacco control and expand tobacco quitlines.
Prevent All Cigarette Trafficking Act (PACT) aims to stop the illegal
sale of tobacco products over the Internet and through mail order,
including the illegal sale to youth.
Family Smoking Prevention and Tobacco Control Act (FSPTCA) gives FDA
the authority to regulate the manufacture, marketing and distribution
of tobacco products. Significant progress has already been made by
restricting the use of the terms "light," "low," and "mild," banning
characterizing fruit, candy, and spice, flavors from cigarettes, and
putting in place restrictions on the sale and distribution of
cigarettes and smokeless tobacco products to youth.
Children’s Health Insurance Program Reauthorization Act
(CHIPRA) raised the federal cigarette tax by 62 cents per pack. Raising
the price of tobacco products is a proven way to reduce tobacco use,
especially among price-sensitive populations such as youth.
more about the announcement, visit www.hhs.gov.